Working as an independent creative consultant who specializes in branding,
graphic interface design and creative direction.
Clear Internet Creative Director, Senior Art Director
Was responsible for
establishing and merging Clear Intent's branding across print and online
- Directed the completion
and acceptance of the design for the website (www.clearintent.com).
- Designed and developed
marketing print collateral materials for Clear Intent and made them
available for download online.
Client Undisclosed, Senior
Provided creative genius to marketing team in order to establish a personalized
site, which is technologically advanced yet user friendly.
- Involved in working closely
with the sales and influence architect to come up with user-friendly
- Created user interface
design for client's personalized web pages.
A subsidiary of Bowne and Co. which is based in more than 20 offices
across Europe, Asia and North America. Immersant is an Internet consulting
company that provides competitive advantages to it's world wide clients.
Senior Graphic Interface Designer, Creative Lead, 2000-2001
Reported to the Chief Technology Officer. Worked on multi-million dollar
accounts. Responsibilities were concept creation, client presentation,
production, managing creative and technical staff, budgeting, estimates
and strategic problem solving.
- Was responsible in bringing
over $2M in total revenue by attracting Bowne Global Solutions, Immersant
and Bowne as clients, who insisted on my design style.
- Designed and managed Bowne
Global Solution's website and established their presence online in
six different languages.
- Played a significant
role in establishing Immersant's branding by working closely together
with a third party agency. Owned creative license of Immersant's brand.
- Conceptualized and produced
Immersant's website in conjunction with a team of designers and developers.
- Involved directly in supporting
Immersant's marketing department in creating sales presentations,
brochures and online pieces.
- Advised clients in their
design matters and cross-sold services where appropriate.
- Traveled across the world
to gather project requirements, conduct presentations and produce
photos for clients such as Bowne Global Solutions, Immersant and Bowne.
Accounts worked on at Immersant
included Marshall and Ilsley Corporation, Fleet Bank, Bowne, Bowne Global
Solutions, Immersant, and Quick and Reilly
Senior Graphic Interface
Reported to Creative Director. Looked after and directed graphic designers.
Conducted brainstorming sessions and meetings. Created concept designs
for major financial accounts and presented them to the clients. Was
responsible for creating concept design and graphic production.
- Created and established
branding for Bowne Internet Solutions, by conceptualizing, managing
and building the website.
- Designed websites for
financial clients such as CIBC and Fleet Bank bringing in 25% of Bowne
Internet's total annual revenue.
- Assisted sales and marketing
team in developing effective sales pitch presentations by designing
conceptual interfaces, which resulted in more revenue.
- Received 1998 International
Web Page Awards for Blue Cross Canada and Fleet Bank. Accounts worked
on at Bowne Internet Solutions include Fleet Bank, Fleet Homelink,
Fleet Officelink, CIBC, Bowne Internet Solutions, Summit Bank, Investor's
Group, and XL Capital Ltd. Graphic Interface Designer, 1997-1998 Reported
to Senior Designer. Was responsible for creating concept design and
- Teamed up with experts
to develop cutting edge DHTML demos for marketing and sales department,
which in turn landed accounts totaling more than $5,000,000 worth
- Designed Mbanx's very
first website which catapulted the company to public awareness.
- Developed and solved complex
solutions for Fleet Bank's online calculators.
- Trained creative department
the basics of HTML.
Accounts worked on at Quadravision
included Mbanx, Fleet Bank, Summit Bank, Investor's Group, T. Rowe Price,
Bank of New York, Blue Cross, Manulife Financial, Sunlife, New York
Life, BMW Canada, American Express Canada, and TD Bank.
Started up as a small
print and advertising shop, now an established Cognicase interactive
Graphic Designer, 1995-1997
Reported to Creative Director. Conceptualized, developed and produced
print based advertising materials for Firework's clients.
- Was involved in numerous
print based designs for high profile clients.
- Spearheaded Fireworks
Creative into offering web and multimedia services to their existing
- Led and managed the interactive
aspect of the company by conceptualizing, designing and building the
websites for Fireworks' existing client list.
Accounts worked on at Fireworks
Creative include CIBC, TD Bank, and Ontario Hydro. Websites includes
Rimrock Resort hotel, Estates of Sunnybrook, San Ysidro Ranch, Post
Hotel, Purcell Lodge, Post Fax, Stratcon Advertising, and Vanity Software.